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Our Values

Our Values

Our whole business is based on five main values, these values are taken into account in every decision we make and they define us and our commitment. 

Women Empowerment

Women are undervalued in most developing countries and denied access to education and other basic rights. Our goal is to increase business opportunities to women so they can keep empowering each other and future generations. 

 

 

Create Development Opportunities

Roughly half the world’s population still lives on the equivalent of US$2 a day, most fashion work opportunities in developing countries do not offer decent work. Supporting Fair-Trade practices and enforcing the development of entrepreneurship, education and creativity will play a key role in ending modern slavery.  

 

Transparency and Accountability

One of Fairly's main goals is to eradicate the lack of transparency in the fashion industry Supply Chain. Our customers will be provided reporting on our financial and social & environmental data, the break down of prices and the impacts of responsible fashion practices - you will know who made your clothes, where and how. We are opened to dialogue, to acknowledging our improvement opportunities and to working together on innovative solutions.

Respect for the Environment

Climate change is now affecting every country in every continent. It is disrupting national economies and affecting lives, costing people dearly and the poorest and most vulnerable people are being affected the most. We take the respect of the environment extremely seriously and we are committed to only working with suppliers that follow strict conditions such as recycled and organic raw materials. We make sure production leaves a zero to very low footprint and our packaging materials are carefully selected. We hope to soon have eco-friendly global transportation possibilities that take reasonable timing available in the market (can't wait for solar planes to became a reality!). Respecting the environment means protecting all of us and the future.

Customer Satisfaction

We know that we can't exist without our customers and we are so honoured to be able to provide such beautifully made products. We vouch to make sure people coming to our shop are happy with the products and services they find and we commit to always be there to listen to our customers experiences, good or bad and make the best out of feedbacks for everyone to have a good time, looking stunning while wearing their (and our) values.